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What I'm Watching in Wellness Right Now: 7 Shifts That Will Define H2 2026
I'm Betting My Own Money On These. A friend texted last month: heading to Korea, send me all your recommendations from your newsletter. Then, almost as an afterthought, “because I don’t really pay for newsletters.” Another friend, more recently: “about to speak on a wellness panel, need a few quick tips, share your newsletter favorites please.” Pay for the newsletter, friend. That is, genuinely, the entire business model. I’m not telling you this because I’m mad. I’m telling
rhirsch11
Jun 228 min read
RWR No. 3 — Rach's Wellness Rotation Supplement Edition
Rach's Wellness Rotation: The Supplement Edition Okay, I genuinely love that this is becoming a thing. The "I've been looking for something exactly like this" and "just ordered three of these" messages — keep them coming. Makes me smile so big. This edition is everything I’m actually taking right now. Which means it went through a level of scrutiny I cannot fully explain to you, but also wouldn’t want to stop. I’ve looked at the research. I’ve talked to founders. I’ve also ju
rhirsch11
Jun 222 min read
RWR No. 2 — Everything I Wear Everywhere
Rach's Wellness Rotation We’re back. This edition is basically a love letter to the things that have become part of my body. Wear everywhere, reach for automatically, would genuinely panic if they discontinued. You know the ones. Mornings in LA are cold. My hair is thin. Real bras are not it. This edition basically wrote itself. Salomon XT-6 GTX Sneaker I wear sneakers everywhere and these are the ones right now. Full stop. They’re technical runners that somehow also go with
rhirsch11
Jun 222 min read
RWR No. 1 — Introducing: Rach's Wellness Rotation
Introducing RWR: What I'm Actually Into Right Now Consider this me finally texting you back. I spend an unreasonable amount of time researching what goes on my face, in my body, and on my countertops. Occupational hazard of being a wellness investor who also genuinely loves this stuff. Because I’m behind on all your weekly voice notes asking for recs — I made it a Substack. You’re welcome, and also I’m sorry. RWR is where I share the things I’d text you about if we were frien
rhirsch11
Jun 222 min read
I didn't deploy a single dollar in 2026. Until this week.
I didn't deploy a single dollar in 2026. Until this week. Yes, I said that out loud. VCs are supposed to deploy. We have mandates, return timelines, and a next fund to raise. The system rewards motion. I know this. I still saw thousands of decks, took calls on nearly 500 companies, and passed on all of them. Some were brilliant businesses. Some were exceptional founders. Still passed. Here's the thing about being in this industry long enough: you develop a feel. Not just for
rhirsch11
Jun 162 min read
Why Hims & Hers Is Betting Ozempic Is Just Your Gateway Drug
Hims Started As A Hair-Loss Company. It May Have Accidentally Built The Future Of Medicine. The Real Hims & Hers Product Isn't a Drug. It's a Shopping Habit. A few years ago, the GLP-1 debate was simple. Do these drugs work? That question is obviously long over, and the more interesting question now is what happens next. I obsess over this space, and I think Hims & Hers just told us, if you know what you’re looking at. The media narrative is clean: take Ozempic, lose 40 pound
rhirsch11
Jun 165 min read
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