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WELLNESS GROWTH VENTURES · SEED STAGE FUND · LOS ANGELES

Seed-stage capital for the brands defining wellness

WGV invests across the full wellness category — better-for-you food and beverage, beauty and personal care, movement, and health technology. We bring the pattern recognition of operators who've built in this space, and a network that runs as deep as the industry does.

12+

PORTFOLIO COMPANIES

$5T

GLOBAL WELLNESS MARKET

Seed

STAGE

FOCUS

Deep

INDUSTRY

NETWORK

OUR APPROACH

We've built in wellness.
Now we back it.

WGV was built by operators with firsthand experience scaling consumer brands in this industry. That changes the quality of our pattern recognition — and the value we bring beyond capital.

01

Wellness as a
Full Category

We invest across the entire wellness landscape — better-for-you food and beverage, beauty and personal care, fitness and physical experiences, and health technology. Wellness is how a generation is choosing to live, and it doesn't sit in one vertical. Our portfolio reflects that breadth.

03

Network as a
Real Edge

We have spent years building inside the wellness industry — across retail, fitness, digital health, and community. That means our portfolio companies get warm introductions to the right retail buyers, brand partners, and co-investors, often before a round is formally announced.

02

Consumer Brands That Earn Their Place

The best wellness brands don't require behavior change — they slot into how people already want to live and make the better choice the easier one. We look for products with genuine pull, not just strong messaging, and founders who understand the difference between a trend and a shift.

04

Operating Experience That Shows Up

We've scaled consumer brands, navigated retail launches, built from the ground up, and worked through the hard operational moments that early-stage companies inevitably hit. When we sit across from a founder, we're drawing on that experience — not a framework borrowed from someone else's playbook.

PORTFOLIO

Companies we've
bet on early

HYDRATION · CPG

Clean electrolyte hydration built for real life, not just athletes.

GUT HEALTH · CPG

Fiber for the next generation.
Making IBS sexy.

FOOD · CPG

Better for you, gluten free, vegan baking mixes.

FOOD · CPG

Making tinned fish a modern pantry staple. Cult following, real momentum.

BEVERAGE · CPG

Canned water with the most iconic brand voice in beverage. 

FITNESS · HEALTH

Holistic medical, fitness and longevity clinics based in LA.

FERTILITY · DIGITAL HEALTH

Fertility care designed for how people actually live and work.

ORAL HEALTH · CPG

The electric flosser that finally made people actually floss. 

GET IN TOUCH

Building something worth backing?

We focus on seed-stage companies at the intersection of wellness and healthcare.
Send us your deck and tell us what you're building.

THE WGV NEWSLETTER

Wellness intel, before it's obvious

Category analysis, portfolio news, and what's worth watching in consumer wellness — from Rachel Hirsch and the WGV team.

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© 2026 · Los Angeles, CA

WELLNESS GROWTH VENTURES

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