The 2% Club by Rach Hirsch 2 8 Forget the Trends: 5 Uncomfortable Truths from Expo West Why Most Celebrity Brands Won’t Survive the Next 5 Years // This Week, I Turned Down A Book Deal Mar 08, 2026 ∙ Paid Kim K, Energy Drinks, and the Maturity of Celebrity Capital Celebrity equity is getting… boring. Not because it does not work.Because everyone is still doing it. We went from “Wait, she owns part of it?” to “Of course she does.” in about four years. Equity used to feel elect