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The 2% Club by Rach Hirsch 2 8 Forget the Trends: 5 Uncomfortable Truths from Expo West Why Most Celebrity Brands Won’t Survive the Next 5 Years // This Week, I Turned Down A Book Deal Mar 08, 2026 ∙ Paid Kim K, Energy Drinks, and the Maturity of Celebrity Capital Celebrity equity is getting… boring. Not because it does not work.Because everyone is still doing it. We went from “Wait, she owns part of it?” to “Of course she does.” in about four years. Equity used to feel elect

The 2% Club by Rach Hirsch 2 8 Menopause Is a $24B Market. So Why Is No One Being Treated? The Spending Shift No One Is Framing Correctly Feb 15, 2026 ∙ Paid Shoot My Shot: Episode One Earlier this year I did something mildly destabilizing. I said my goals out loud. Publicly. On the internet. In writing. And if I am going to be the woman who tells you to bet on yourself, build wealth, raise your hand, ask for the room, then I probably cannot sit quietly hoping the universe re

The 2% Club by Rach Hirsch 2 8 Why Billionaires Aren’t Building Malls Anymore (and What They’re Building Instead) Can ClassPass Go Public While Studio Owners Revolt? Jan 18, 2026 ∙ Paid Why Luxury Left the Mall and Moved Into Private Clubs When Saks filed for Chapter 11, something clicked for me. Not because luxury retail is “dying”, we’ve heard that headline before, but because it confirmed a quieter truth we’ve all been feeling: malls didn’t just lose relevance, they lost d

Sample Titles: Welcome to My Blog! or Welcome to My Forget the Hack: Why 2026 is the Year of "Chinamaxxing" The Next Big Wellness Category Is Hiding in Your Mouth // 1,200 Members. 6 Years of Data. The Results Are Remarkable. Mar 15, 2026 og Name) Your Mouth Is the Next Wellness Frontier For a long time, oral care lived in the most boring aisle of the pharmacy. You bought it out of obligation, not excitement. But quietly, the category is starting to shift. And I’m increasingl